Landing pages are just what the name implies – a page that your visitor lands on. A landing page is a standalone page that is separate from your website and designed with a goal in mind. This is important to keep this in mind – landing pages are not the same as your homepage or the welcome page of your website. Landing pages are created with a goal in mind to convert leads to sales, subscriptions to your blog and other Call to Action events. Landing pages can be a click-through page. A click-through page is a page that entices your visitors or warms them up to your services. You could have a landing page that leads your visitors to another page in order to conduct business with you.
It is important that you give your visitors a single objective such as filling out a form or offering them something in exchange for their email in order to generate leads. You don’t want to confuse your visitors with clutter like the homepage of your website – where you have more than one call to action neatly laid out.
What’s your goal? It is important to establish a clear call to action. This could be to fill out a form to obtain their email, to purchase a product or other goals. Keep your call-to-action short and simple. Most visitors that visit the internet do not read, they just scanned pages. You need your call-to-action to stand out. It should be a different color than the text and other areas. But it should also match your overall color scheme. Some examples of short and simple call to actions are Download Now, Click to Read, Try it for Free or Buy Now. Make sure your headline is clear and let your visitors know what the landing page is about.
According to HubSpot, companies who have 6 to 10 landing pages see a 50% increase in leads and when they add few more pages that can bring that total up to 65% more. Why? Because more pages mean more opportunities for your potential clients to find you, not to mention a bigger impact on SEO, which is one of the best ways to drive traffic to your site. The more pages you create – the more your pages will show up in search engines.