Savvy marketers know that once you’ve done all the hard work to your website the next step is to get inbound traffic and turn them into customers. And what is the best way to get inbound leads and convert them to customers? Landing pages! Marketers seem to be confused on the importance of landing pages, according to a Marketing Sherpa report – 44% of business to business companies are directed to the business homepage and not a special landing page. In addition, those who do have landing pages, 62%, had six or fewer total landing pages. The heart and soul of inbound traffic is landing pages. So why do marketers underutilized landing pages? The number one reason is that they don’t know how to set them up or they are too overloaded to put in the time.