What are landing pages?

What are landing pages?A landing page is a webpage that allows you to capture visitor’s information through a capture form - also known as a conversion form.
Landing pages should target a niche audience such as email campaigns, e-book you have published, paid per click promotion or even a YouTube video you have posted.

The landing page should always offer a win-win situation. For example, in order to get the visitor's contact information such as an email address, you should offer something in return. Offers can include a discount, free consultation, white paper, access to a video, real estate comps or even a free e-book. Information and details should be provided about what the potential lead will receive for free to convince them to provide their contact information.

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